Design Splat | Interviews with Awesome Designers and Creatives


Posted August 1st by Design Splat in Artists, Illustrators

Alex from Cheltenham is todays feature. Artist, illustrator and lover of all things creative, Alex Beeching stands for lateral thinking, innovation and draughtsmanship. Armed with a degree in photography, film and imaging from the Scottish Film Academy, Alex has braved the waters of freelance illustration and fine art since 2007. 


Hello & Welcome to Design Splat Alex!

Tell us a bit about what you do:

I lead a sort of amphibious existence dividing my time between illustration and fine art, with a bit of writing thrown in for good measure. I’m chief reviewer on

How did you get into Art and Illustration?

I have to answer that question by turning on its head: how did art and illustration get into me? For I have painted and drawn since I was knee high to the proverbial grasshopper. As to my professional career, having secured a BA (Hons.) at Napier Edinburgh in Film, Photography and Imaging, I spent several months as an intern in a leading London Advertising Agency. After being let loose on a live brief, I came up with a concept which, to my surprise, formed the basis of the final ad. They then offered me a job, and thereafter I worked as a ‘creative’ for a year or so before going solo as an illustrator.

When creating art/illustrations, what to you is the most important aspect: planning design or implementation; and why?

The three go hand in hand in my view. Having said that, doing too much planning is apt to kill an idea. It’s all too easy to get bogged down in research.

Do you create your pieces by hand or with the use of the computer? Or both?

Both. I paint and draw, although I’m not averse to a bit of Illustrator and Photoshop where necessary.

Where do you get inspiration for your art work?

 As a rule ideas sort of spring up on me unawares, as it were. Music often inspires me, particularly that of Mozart and Debussy.

Where do you see yourself in 5 years?

I always dread these kind of questions, but I hope my reputation will have grown, I hope to mount more solo exhibitions, I hope clients continue to beat a path to my door and I hope I’ll be swimming in a sea of commissions!

What’s the dream ambition?

a) To be a benign dictator of an artistic Utopia in which my word is law.
b) To have the art world at my feet.
c) To find the elusive black orchid of the Hindu Kush.

Does fame attract you?

Up to a point. That’s my position today. Equally, if you were to put this question to me tomorrow, I’d no doubt say ‘no, I want to toil away in a garret and let others pursue the fickle mistress that is fame!’ Ask me the same question the day after, and I may well think the opposite again.

How do you rate yourself as a designer?

If I were to say that I don’t rate myself, it would like false-modesty. If I say I think I’m the cat’s pyjamas it would look arrogant. So my answer is a diplomatic one: it is for others to rate me.

What makes a good artist/illustrator?

 First and foremost, confidence. It’s is the rocket fuel without which you won’t any where. Next comes talent. And finally the ability to adapt.

Do you think the design Industry will be difficult to get into? Are you worried about the amount of competition?

Yes to the first question, and no to the second. I’m not the least worried about competition. I can’t control that. What I can control is what I do to establish a name for myself. Yes,  in some ways it’s  a fiendishly difficult  industry to break into, and mounting competition makes it even more so. But you have to keep the faith and persevere.

What do you think it takes to become successful in the design industry?

Luck undoubtedly plays a part. Confidence, too.  Talent is essential naturally, as is the ability to sell yourself.

Three words to describe yourself?

Triangle. Circle. Square

Hobbies and Interests?

Shaolin Kung fu, history, classical music, natural history.

Favourite Illustrator/artist?

 At the moment, the neo-impressionist Paul Signac.

Tools of the trade?

Automatic pencil, paintbrush, acrylic, pen, ink, computer.

Best and worst piece of work?

I’m not sure if it’s my best, but I quite fond of “Constellation of the Gentleman.” Worse?  A corporate logo I did recently whose name shall remain nameless, but in my defence, it’s what the client wanted!

Any Tips or advice to share with aspiring designers?

Don’t be a slave to trends. Improve your mind not just your work. Embrace Web 3. When everybody zigs, zag.


Buy Alex’s Prints: http://www.20×


Some of Alex’s Illustration and Art Work:


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