Design Splat | Interviews with Awesome Designers and Creatives


Posted March 1st by Design Splat in Graphic Designers, Illustrators

Today on Design Splat we have a fabulous Illustrator – Dan Sherratt. Dan has some amazing posters he has re-worked from famous films, old and new such as Back to the Future, Inception Apocalypse Now and many more! Be sure to check out his website linked below and admire his illustration talent!



Hello and Welcome to Design Splat Dan!

Tell us a bit about what you do:

I’m an Illustrator, or Graphic Designer, depending on who you ask. I’d prefer to be an out and out Illustrator but obviously Graphic Design helps pay the bills. The difference being that nobody is going to pay you to design a poster for their band or film when they need a finances brochure doing by Monday morning.

How did you get into Illustration?

Various things really, when I was younger I used to tell people I wanted to be a Graphic Designer before I really knew what it was. I spent a lot of time browsing through CD covers, often buying albums based on the artwork alone. I’m not the best with a pen and pencil so I when I discovered Adobe Illustrator I did everything I could to learn what I could.

When creating illustrations, what to you is the most important aspect: planning design or implementation? and why?

Planning design. In most cases if you have the right concept for a piece then the implementation should take care of itself, I’ll often be trying to get some sleep at 3am and an idea will pop into my head, I’ll have to get up and sketch it out just for reference the following day – once the idea is there though I generally have a solid idea of how the final piece should look.

Do you create your pieces by hand or with the use of the computer? Or both?

Largely with the computer. I can do floral and freehand pattern work without any problems but I’m one of those artists that could never get faces right (at least realistic faces) And with the use of a computer it makes everything so much easier to edit when things aren’t going to plan.

Where do you get inspiration for your illustrations?

Everywhere, it’s a cliche to say it but it should be true of everyone. There is a piece of graffiti I still remember today I saw once in Paris that inspired me to do something. There are designs on the cover of FabricLive albums that inspired me and the look on my dog’s face begging for food inspires me.

Where do you see yourself in 5 years?

I’d like to work in an agency, maybe abroad. Australia or Japan – It’s a long shot but I’d like to have a profitable company of my own in 5 years as well.

What’s the dream ambition?

To be in demand, I want people to need an illustrator for something and be top of that list, I applied to be a graphic designer at Fabric nightclub last year and thought that would be my dream job but working for myself and being self-sufficient would be even better. I’ve been doing something I love for free for such a long time, to get paid for it would be a dream come true.

Does fame attract you?

Not particularly, I’d like to be known but not at all ‘famous’ – to have a style people recognise like Jasper Goodall and Tomer Hanuka

How do you rate yourself as a designer?

I think my talent is coming up with the concepts of pieces, I wouldn’t say I knew everything about bringing those concepts to life yet but I hope I’m getting there.

What makes a good illustrator?

Patience. I’ve always said it to people that think they’re terrible at art. Take your time, keep at it and don’t declare something finished that isn’t. I still do it today, if I can’t get a colour scheme right, or a pattern to look a certain way I’ll do the equivalent of screwing up the paper by shutting down without saving and storming off to have a cup of tea.

Do you think the Design Industry will be difficult to get into? Are you worried about the amount of competition?

I’ve already found this to be the case, I spent most of last year applying for full time graphic design positions without so much as an interview. I’m building up my portfolio through freelance work and I have no doubt I’m good enough to compete with the best.

What do you think it takes to become successful in the Illustration industry?

Originality, the industry is saturated with talent but clients will 9 times out of 10 want something ‘safe’ that they know won’t rock the boat. If you impress them with something completely different and they take a risk on it… you’ll have your own style that people will want at their company.

Three words to describe yourself?

Happy, Grumpy, Sneezy

Hobbies and Interests?

Films, Music, Books and everything to do with them (Judging films by the posters, Music by the album art and Books by their covers)

Favourite Illustrator/Designer?

Winsor McCay

Tools of the trade?

Adobe Illustrator /Photoshop, Moleskine Sketchbook and some fine point sharpies.

Best and worst piece of work?

My film posters are among my best work (so far)

Worst? For my A-Level final piece I took 50 polaroids of a chair in various places around the local town and countryside, then I drilled it sideways into a wall and filmed someone that appeared to be lying on the floor next to it standing up, like a really low budget Jamiroquai video for ‘Virtual Insanity’ – It got me a B

Any Tips or advice to share with aspiring designers?

I’m loving for colour schemes at the moment, I couldn’t recommend it enough.
If you’re learning, don’t dive in at the deep end – try and recreate pieces you love with tutorials before trying your own from scratch.


Contact Info



Twitter: @reworkingtitles

Tumblr: (for my film posters)

Some of Dan’s Work:


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