Design Splat | Interviews with Awesome Designers and Creatives


Posted July 12th by Design Splat in Clothing Designer, Fashion, Fashion Brand, Fashion Designers, Fashion Label, Uncategorized

Today we have the owner and designer of the Distress to Impress brand being featured! So… lets get the interview started!

– Interview

Hello and Welcome to Design Splat Kitty!

To get us started tell us where did the idea for Distress to Impress come from?

I grew up as the daughter of a fashion designer and a fashion sales agent, so fashion has always been in my blood! My mother had to leave fashion as she became ill but her fashion days have always inspired me. I started the idea for the company off as a collection of hand made samples and a look book as a portfolio to get me into university to study fashion as I had not studied fashion previously.

Where did the name Distress to Impress come from?

I used to customise t-shirts and jackets by sewing things to them and using material paints and spray paints and dyes, and also by distressing them by cutting up sections and wearing away areas to give them a punk rock kind of feel. That’s where Distress To Impress as a name came from. It’s a punk rock ethos really.

What type of clothing?

T-shirts are our main product but we also sell jumpers, tote bags, accessories and hats.

Who is your target audience?

Our target audience are young, alternative but fashion conscious individuals who like to own limited edition, collectible clothing. Our customer age ranges between 11-40!

Do you have your clothes in any stores yet?

Yes we have wholesaled to a few stores around the UK and currently are sold in shops in Brighton, London and Newport.

Where do you see yourself in 5 years?

In 5 years time we would like to have expanded the wholesale considerably and also expanded our collections and products. We want to be working in a much larger premises with more people involved in packaging, production and online sales and possibly have opened up a store.

Anything big planned for your collection of clothes? Anything else being added?

We have just launched a brand new limited edition Distress To Impress hand printed collection. I am working on the next DTI collection and Lee my partner is working on the new Yesplsnothnx limited edition collection which is our other in house collection and a spin off of Distress To Impress.

How do you rate yourself as a fashion designer?

That’s a bizarre question! I rate myself as a clothing designer rather than a fashion designer. Once the brand has developed and I can design garments to be cut to my design then I will regard myself as ‘fashion.’ I regard myself as a graphic artist right now. I am limited by my tools and the price of garments all the time, but I do my best to design the best garments within my means! I hope people will support the brand and buy the products so we can grow and I can express myself with more colours etc…

In your eyes what makes a good fashion designer?

Someone who can think outside the box. I haven’t ever really fitted in. I’m not an indie designer, not 100% alternative, not gothic, and not necessarily high street. I take my inspiration from a mixture of high fashion prints to retro 80’s, to alternative, underground, rock designers. I think a good designer can depict their own ‘fashion.’

Do you think the Fashion industry is difficult to break into?

I think you have to be tough skinned, stand true to you’re beliefs and stand up for you’re own style. You need to start small and grow because if you jump in head first, you can’t go back and there’s a lot to learn, even if you’ve studied fashion, worked in the industry and grown up around it. I’m always learning!

What do you think it takes to become successful in the design industry?

Great knowledge about design sales, i.e. what colours and basic styles sell well is very important. A lot of people just design nice looking stuff without any thought to product placement and saleability.

What to you is the most important aspect of creating a garment, the planning, design or implementation and why?

Design is always the most important factor, but design should be carried out within certain ideas; i.e. who it would appeal to and how large that audience is and how easily will the design translate onto different products/garments and how well will it photograph!

What drives you/give you the ‘go’ to keep at it and do everything?

I love fashion, I love to design, I live it and breath it everyday. I’m a musician and sometimes a model too and fashion and style is important in all those worlds. I love to create and I love to learn about design. I am not put off if one day i design something terrible, I just continue until I design something great!

Does fame attract you?

I’m not concerned with fame, I am ambitious and success means a lot to me. Only because I want to work in a situation that I am passionate about. I’ve only ever been interested in artistic ventures, as I struggled a lot as a child with being a ‘gifted dyslexic.’ I was really bad in some aspects of school and really great at others and this was really frustrating, I guess that’s why I’m so passionate about the things I can do!

Where does your inspiration come from for your designs?

I’m inspired by music, and asia and old school, traditional tattoos.

Where can we buy your clothes?

The online store is and there are details to the retail outlets where Distress to Impress is available on there too.

Three words to describe yourself?

Ambitious. Motivated. Inspired.

Hobbies and other interests?

I’m a musician, I’ve been doing it for a while, under the name KC then in the group The Binary Kids and now I’m working on new solo material which you can hear at

Another interest I have is Japanese and Asian culture and food, cooking sushi is a big hobby of mine!

Favourite Fashion Designer?

Sarah Crew (my mother!)

Tools of the trade?


Any Tips or advice to share with aspiring designers?

Start small, research your peers and think big!!


Contact Details:



Facebook Group Link:

Facebook Profile Link:



Some of the Distress to Impress Collection:


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