Design Splat | Interviews with Awesome Designers and Creatives

MELISSA OWEN – LINGERIE & SWIMWEAR DESIGNER

Posted December 14th by Design Splat in Fashion, Fashion Brand, Fashion Designers, Fashion Label, Handmade Products, Lingerie Designer, Online Retail, Swimwear Designer

This weeks feature is the lovely Melissa Owen! Its a special feature not only because her work is amazing and it brings me great pleasure to bring this feature to you but it is the 31st feature! 31 amazing designers that have been featured and they just keep getting better and better!

Melissa’s Lingerie designs are striking and sexy! They vary from cute and pretty to sexy and hot!

Enjoy the interview 🙂

– Interview

Welcome to the DesignSplat – Melissa!

Tell us a bit about what you do and your brand:

Well I graduated from De Montfort University this year, with a BA Hons degree in Contour Fashion. For those who may not know Contour Fashion specializes in Lingerie & Swimwear design. I’m currently in the process of launching myself into the industry.

Where did the idea for your brand come from?

My brand has evolved from my time at university, as have I, and no doubt it will keep evolving as I continue to work and develop my collections. However at the end of the day there is one fundamental aspect that will never change, and that is my brand will produce beautiful high quality unique garments.

What type of lingerie?

I design a whole range of different styles, to suit a variety of women, which fits into their own personal style, whether their looking for fun & flirty or sexy & seductive, I cater for them all.

Who is your target audience?

I predominantly design for women in their early 20’s- late 30’s who are looking for unique hand crafted and embellished lingerie.

Do you have your lingerie in any stores yet?

I’m currently in the process of designing a collection for a select boutique; watch this space for more information. I am also in the process of commissioning a website for online consultation and sales.

Where do you see yourself in 5 years?

I believe that lingerie can be an experience of luxury and self indulgence therefore my dream is to develop my brand which is exclusive but affordable. Ideally I would love to have my own boutique, specifically designed to encompass an experience and ambience, which I feel every customer is entitled to.

Anything big planned for your collection? Anything else being added?

I’m in the early stages of assessing where my product fits within what is quite an exclusive market.  My collections will be in select boutiques by the end of 2010.

How do you rate yourself as a lingerie designer?

All designers hope their designs are perceived in the manner in which they are created. Sales are always a good indicator for this so look forward to my first commission.

In your eyes what makes a good lingerie designer?

A good designer will be able to combine a great fit with creativity. Attention to detail and quality is essential. The industry expects perfection and so do the customer’s.

Do you think the Fashion/Clothing industry is difficult to break into?

Definitely, the turn around of talented students internationally is immense, and you have to shine above them all to even be acknowledged, in this very competitive market. Opportunities are not easy to come by so you constantly have to be thinking how to better your designs. Networking and introductions are always a good in but you have to make yourself available at short notice.

What do you think it takes to become successful in the design industry?

I think you definitely have to be passionate about what you’re doing, especially when you’re starting out. To reach the pinnacle of success talent equates to 2% and 98% is hard work.

What to you is the most important aspect of creating a garment, the planning, design or implementation and why?

I think the most important part is the design, a lot of time, thought and planning goes into this. You have to be innovative but also source fabrics that work well with the design, fastenings, embellishments, all these aspects fall under the designing umbrella.

What drives you/give you the ‘go’ to keep at it and do everything?

I’m really focused so when I set my mind to do something, I give it 100% and that applies to being a successful designer.

Does fame attract you?

Not at all, I would love for my Lingerie to be well known and adored, however I’m quite happy to stay behind the curtains.

Where does your inspiration come from for your designs?

Good question, I find my inspiration in a million and one places, it may be from current trends, different eras, art, animals, different cultures, I know it’s a cliché but depending what mood I’m in I’ll find different things influential on my designs.

Where can we buy your items?

In the near future they will be available in a range of different boutiques and definitely online.

Three words to describe yourself?

Tenacious, Creative and Passionate

Hobbies and other interests?

I enjoying keeping fit, currently training for a half marathon, shopping (I class that as an endurance sport too), traveling,

Favourite Lingerie Designer?

La Perla, Marlies Dekkers and Agent Provocateur.

Tools of the trade?

A pattern master, sharpe fabric scissors and a patient model.

Any Tips or advice to share with aspiring designers?

Don’t give up, however tempting it maybe to throw in the towel, remember why you love designing. Gain as much work experience in different sectors of the industry.

——–

Links of websites:

Website: http://www.melissaowen.co.uk

Email: assilemnewo@hotmail.com

————–

Images of Melissa’s Work:

Unleashed 2009, Final Major Collection:

Forget Me Knot, 2009, Gilly Hicks Range:


————–


One comment to... “MELISSA OWEN – LINGERIE & SWIMWEAR DESIGNER”
Avatar
Katie pink

very!!!!!!!!!!! nice ill buy one when they hit the streets




© 2009-2012 designsplat.com | Showcasing Young and New Design Talent