Design Splat | Interviews with Awesome Designers and Creatives

#FF RYLNYC- ERIC KRICHEVSKY – GRAPHIC DESIGNER

Posted March 4th by Design Splat in #FF - Feature Friday, Graphic Designers

Today all the way from Brooklyn, New York we have Eric Krichevsky who is a talented hip, funky and edgy Graphic Designer!

Enjoy!

-Interview


Hello and Welcome to Design Splat Eric!

How did you get into Graphic Design?

I always loved to draw and doodle in my books when I was really young, but I started designing at 14 when my sister got me my first PC. Something attracted me to messing around in Microsoft Paint and a few months later, I upgraded to Photoshop 7.0 and. It’s been uphill ever since.

When creating graphics, what to you is the most important aspect: planning design or implementation? and why?

I think both are equally important. You can be the most talented designer around, but if you don’t have creativity and originality to a certain degree, you’re going nowhere. The same vice versa, I know of a few designers who have really solid ideas and concepts, but they always have trouble executing them. But in theory, I’d say planning isn’t more important, but it comes before implementation because creativity comes naturally, but how you use and apply that creativity can be learned in school.

Where do you see yourself in 5 years?

I definitely see myself having my own small firm with a handful of reliable and very talented friends/employees working with me (not for me). Retirement by 30 though.

Own Business or working for a company?

One man army!

Any specific company you would like to work for?

I already had my dream job when I was 18 working at a marketing firm called Epiphany Media. Since that didn’t work out for too long, I’m focusing on working for myself for the time being. I’m not crazy about having to rely on someone above me to make a living. Being my own boss is too much fun.

Does fame attract you?

Not really. Success and money attracts me, but I don’t really need to be world-renowned. I sure wouldn’t mind it though. 😀

How do you rate yourself as a designer?

I think I came a very long way in the passed 7 years or so, but there’s so much more for me to learn and room for me to better myself. I’m not really where I ideally want to be right now, I feel like I’m doing too much as a designer and not enough as an artist. I want to be known not only for my commercial work (logos, business cards, etc.), but also for my personal pieces that I create when I’m feeling free and creative. Until then, I just see myself as an ambitious graphic designer with a lot of optimism and tricks up my sleeve.

What makes a good graphic designer?

First and foremost: creativity. If you’re a cookie cutter designer trying to emulate the biggest trend(s), find another hobby. Secondly: ambition. Graphic design isn’t exactly the industry everyone goes into to become a billionaire. There will be many times you’ll go unappreciated and once in a while, underpaid, but it’s your love for designing that’s gonna have to push you through the BS and continue doing what you’re doing. Don’t expect to hit it big just cause you’ve been designing really cool flyers for a few years. And lastly: business/networking skills. From novices to veterans, you have to know how to market yourself and how to communicate with clients if you want really succeed. I owe a lot of my success so far to word of mouth alone, with the ability to get along with my clients and make them want to refer me to other people.

Where do you go for inspiration?

I look for inspiration from my clients. I think that’s the best source for inspiration cause they should know their project better than anyone else. Once in a while, they leave me high and dry and in that case I’ll just browse the internet with keywords related to the project. I try to avoid LOOKING for inspiration, instead I just sit back and see what comes to the sketchbook from my mind.

What obstacles – if any, have you encountered along the way?

Doubt. When I was young and I first started designing, my family didn’t really believe in me being serious about it. It was even tougher when I decided to drop out of college to be a full time freelance designer. Some times,  I spent more time proving myself to my friends and family than I did to my actual clients. Other than doubt, I used to get intimidated by trying new things and learning new programs. Once I overcame those 2 obstacles though, it’s been smooth sailing ever since… sorta.

Do you think the Graphic Design Industry is difficult to get into?

Actually, I think the industry is too EASY to get into nowadays. Seems like any kid with access to a Photoshop demo and a need for some lunch money is a “graphic designer.” The industry is over-saturated and it makes it difficult for designers who make a living off their craft to advance further. Who wants to $$$ for a logo design when a 14 year old can knock out  the same logo in a day or two for a fraction of the cost or sometimes even for FREE? You get what you pay for, but not enough people care about the quality of work anymore, it’s a matter of who’s the cheapest and fastest. The industry in general needs to raise its standards to weed out all wannabes looking for a quick buck.

What do you think it takes to become successful in the Graphic Design industry?

Definitely self-promotion and like I said before, business/networking skills. There’s a lot of talented competition in this industry and you have to learn how to set yourself apart from the rest. Figure out how to set your prices accordingly and the right places to advertise yourself (locally, nationally, online, etc.). It’s always good to have friends who’re skilled in areas that you’re not familiar with too; if you’re a web guru, start scooping up some designers who know their way around motion graphics or video production maybe. I’m not gonna give away ALL my secrets, but you get the idea.

Favourite Typeface?

Don’t think I have one. Hmm, I guess I’d say the Akzidenz-Grotesk font family because I’ve made that my company font and I based my new logo design on the font when I revamped my identity for 2011.

Software you couldn’t live without?

Definitely Photoshop. I can’t go back to Microsoft Paint!!!

Three words to describe yourself?

Genius. Extraordinary. Humble.

Hobbies and Interests?

I’m addicted to work, so I’m usually an anti-socialite if there’s money to be made. Once in a blue moon when I’m actually free, I love watching football (NFL), playing Xbox, and just getting out the house to spend time with family and friends. I’m also a tech nerd, I love messing with  cool useless gadgets that I end up regretting buying. And I don’t think I’d be able to function in society without music, that’s definitely a huge part of my life.

Favourite Designer?

Never thought about it. I happen to love all my friends who’re graphic designers, there are too many to name. Most recently though, I’ve been infatuated with the work of Eric Haze, Banksy, KAWS, and fellow designer ArtekNYC. Some guys I’ve always known of, but recently started doing some research on cause I love their work.

Tools of the trade?

A 2009 Macbook Pro. My 2nd one so far, but it’s dying out on me a little. Work is getting too overwhelming and she can’t handle it anymore, gonna be upgrading to a shiny new 17″ Macbook with an i7 processor soon… can’t wait!

Best and worst piece of work?

Too tough to answer. My worst work is definitely behind me (when I first started designing), but my BEST work? I try to make my next project my best work (not always successful though) so I can’t call it so easily. One of my recent projects that I’m really proud of though is a cover I did for an artist named Bless. It was a spark of self-inspiration and I love how it came out, everything from the textures to the colours and it got a lot of good feedback from the client and my supporters.

Any Tips or advice to share with aspiring designers?

I mean this in the least corniest way possible: just stay focused and keep grinding. If you’re truly talented and you’re passionate about what you do, the pieces will fall into place sooner or later. The trick is to figure out how to make it sooner than later. Continue bettering yourself and figuring out what you can do to be different but still relevant.

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Contact Details:

Email: eric@royalnyc.com

Website: http://www.RYLNYC.com

Twitter: @royalNYC

Some of Eric’s Work:



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